2014 01 15 Breakfast with Deborah Parry Piscione : " What Everyone Else Can Learn from the Innovation Capital of the World"

Deborah Perry Piscione

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Deborah Perry Piscione
Deborah Perry Piscione, Secrets of Silicon Valley.jpg
BornMiami, Florida
ResidenceSilicon Valley
Alma materGeorgetown University; Florida State University
OccupationEntrepreneur, author, public speaker, media commentator
Deborah Perry Piscione is a Silicon Valley-based entrepreneur, national bestselling author, media commentator and public speaker. She is a Principal at Vorto Consulting and specializes in innovation process and talent development.[1] Perry Piscione is the architect of the new innovation methodology, Improvisational Innovation, which engages all of the organization’s talent in bottoms up innovation.[2] She is the co-founder and CEO of Desha Productions, Inc., a multimedia company that owns and operates Alley to the Valley™ and BettyConfidential, and co-founder of Chump Genius, an educational gaming company for kids.
Perry Piscione is the author of the New York Times bestseller, Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World (Palgrave Macmillan, St. Martin's Press) and co-author of Unfinished Business: The 10 Most Important Issues Women Face Today (Perigee, Penguin Putnam) and The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters and the Occasional Spectacular Failure(St. Martin's Press). Prior to moving to Silicon Valley, Perry Piscione resided in Washington, DC where she served as a staffer in the US Congress and The White House,[3] as a media commentator for CNN, MSNBC and FOX News, and as a guest lecturer at American University.


Perry Piscione began her career on January 3, 1989 with the 101st United States Congress.[4] During her time in Washington, DC, she served as a congressional staffer for U.S. Senator Connie Mack and U.S. Representative Ileana Ros-Lehtinen, and as a political appointee for President George H. W. Bush.[5]
In 1998, Perry Piscione first appeared on MSNBC, and then subsequently appeared on Fox News and CNN, among other major networks. She continued to work as a television and radio commentator for the remainder of her time in Washington, DC.[6]
In 2006, Perry Piscione moved to the Silicon Valley and built out three companies in six years. In 2007, she cofounded Desha Productions, Inc.[7] with Shaun Marsh, a computer scientist, and launched BettyConfidential, an online magazine for the coveted women's market. By 2010, the site had received recognition as one of Forbes' Top 100 Websites for Women,[8] as one of AlwayOn's OnHollywood 100 Top Private Companies[9] and as winner of Editorial Excellence at min's Best of the Web Awards.[10]
In 2010, she created Alley to the Valley[11] (initially with 85 Broads founder, Janet Hansen). Alley to the Valley™ networks the world's most influential women for dealmaking.[12]
In 2012, she co-founded Chump Genius with 3D illustrators, Mark and Lee Fullerton. Chump Genius™ is a gaming app series that combines entertainment fantasy adventures with 21st century science and math education for boys ages 8+.

Published books[edit]

  • The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters, and the Occasional Spectacular Failure (2014)
  • Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World (2013)
  • Unfinished Business: A Democrat and a Republican Take on the 10 Most Important Issues Women Face (2002, with Dr. Julianne Malveaux)