The Internet of Moods, Future Consumers, and New Growth Markets

The Internet of Moods, Future Consumers, and New Growth Markets
// SEPTEMBER 2015 

The Internet of Moods

We explore the underlying motivators of human decision making — being emotion and pleasure — and discusses the potential augmentation of this through the use of emerging technologies. The dual use of technology means those devices and systems which are heralded by some to have the potential to build an ‘Internet of Trust’ — by raising transparency and accountability in commerce — could also be used, and potentially abused, as an ‘Internet of Moods’ to influence decision making. The application of these technologies themselves are based upon a burgeoning understanding of the physiology and neurology of human decision making and emotion. // Read more

"We Built This City"

Imagine the city of the future. For most people, it’s a monolithic behemoth of steel and glass that stretches into the heavens. A mechanical leviathan in which we the living mill around and entertain the dalliances of human existence as technology makes toil a thing of the primitive past. This city of the future is well known in popular culture. It was born in dizzy science fiction daydreams, but it was conceived in the gritty realism of the industrial revolution.  // Read more

Novozymes: Future of Work

Novozymes is a world leader in biological solutions. In order to fulfil their global growth-targets, they teamed up with CIFS to identify and map out the 37 most important trends in regards to the future of work and turn them to actionable insights. Novozymes is currently building its powerful vision and strategy for its’ people and organization based upon a key selection of 10 "future of work" trends.
What's changing?

Megatrends are radically reshaping work as we know it, changing employee expectations, introducing breakthrough technologies, increasing globalisation and creating a pressing need for agility. These are transforming our relationship with work in such fundamental ways that tomorrow's workplace and workforces will be barely recognisable from what we see today.

What characterises the future of work?

37 Trends such as: The End of Compliance, Workshifting, Open Organisations, Cognitive Enhancement, Intellectual Mercenaries, Intelligence Revolutions, Career Crafting, Competitive Creativity, Ideology and Vision Sharing, Networked Leadership, Work Campaigns, Local Empowerment, Prifessionals, Workforce of One and Dynamic Spaces among other things.

What does this mean for my organisation?
New work processes are required that offer increased organisational agility and take into account a rapidly changing and accelerating business and contextual environment.

If you have any questions in regards to how the 37 "future of work" trends will impact your company in decades to come, please contact us // Thomas Geuken +45 2810 0838 or tg@cifs.dk

Speaker: Jarl Frijs-Madsen

Jarl is a Master of Economics from Copenhagen University and our latest Associate Partner at the Copenhagen Institute for Futures Studies. He has taken the leap from a position as Consul General and Ambassador in New York to futurist in Copenhagen. He brings with him solid experience with globalization in practice, among other things as head of the Danish Trade Council:
“I have through my international work seen how global connections influence social development, market forces and the business opportunities of companies. Globalization is dynamic and doesn’t move in a linear fashion. I am concerned with the overarching trends and their consequences for business, industries and the individual company – how globalization in some areas will evolve with accelerating speed, while others will lose steam or even decline. Companies will experience new opportunities and risks, and changes will happen more rapidly than before.”

Jarl Frijs-Madsen is experienced in global trade, outsourcing, investments, and innovation from his more than 15 years with the Danish Trade Council under the Ministry of Foreign Affairs. He has worked and lived in Tokyo, Bonn, Warsaw, and New York. In 2007, he supplemented his Master’s with management training from Henley Business School. // Read more

Presentation: Risk Management and the New Growth Markets

All attention is directed at BRIC and Next11 as the growth dynamos of the future. These developing countries, however, also contain the script for a perfect storm – a coincidence of factors that could end in chaos. This talk focuses on risk management, entry-market problems, and input prices in the lights of the coming years’ struggle for access to resources. The focus is on water, food, and energy, which are closely connected and which together have been called the greatest challenge the world will be facing over the next 20 to 30 years. // 40 Talks About the Future

Upcoming Events

Master of the Future - Future-driven Innovation (in English)
  • Copenhagen - 13-15 January 2016 // Read more
  • Copenhagen - 10-12 August 2016 // Read more

Members Report 3/2015: Future of Consumers

The struggle all B2C companies fight today is the struggle for consumer attention. In our next members’ report, CIFS takes a look at the Future of Consumers. Consumption is a fundamental way of living our lives. We shop not just for milk, work and news, but also for identity, relations and spirituality.

In a time of tectonic demographic shifts, increasing polarisation and rapid acceleration, we witness changing consumer markets and consumer behaviours. We explore several different social trends and share insights on how such developments are leading to the emergence and continued development of underestimated and even seemingly forgotten consumer segments. By focusing in on more ignored segment groups we are opening up the field and mapping other global consumer opportunities for companies to address and pay attention to in order to better navigate the complex world of the future.

Who are they, how can we engage with them, and what new opportunities are emerging in the B2C market? 

CIFS Executive Members' Meeting (in English/Danish)
  • Stavanger - 6 October
  • Oslo - 7 October
  • Copenhagen - October 20
  • Brussels - October 22

Select Your Own Entrance to the Future...

Copenhagen Institute for Futures Studies
Landgreven 3 // DK-1301 Copenhagen // +45 33117176 // cifs@cifs.dk

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