2016/04/11

2016 04 11 VISITING SWAROVSKI CRYSTAL WORLDS


Swarovski Crystal Worlds was opened in 1995 to mark the centennial anniversary of the company’s founding. Multimedia artist André Heller designed a unique and magical place. This beloved attraction has brought moments of wonder to over twelve million visitors from all around the world. Visitors are surprised, touched, and perhaps even transformed by crystal in all its facets.

In May 2015, Swarovski Crystal Worlds ushered in a new era of wonder. The Chambers of Wonder exude a new brilliance; five of them have been completely redesigned and expanded outwards to include an open space of crystalline nature: the garden. In this magical place, you will encounter modern art as well as ancient history. Visit the Giant and his garden and let yourself be enchanted by the beauty, inspiration and energy, the care, and esthetics.

Multimedia artist André Heller created a world of wonder to celebrate Swarovski’s hundredth anniversary in 1995. Heller’s thematic centerpiece for Swarovski Crystal Worlds was the shape of the Giant. And he developed the story of a Giant who set out to experience the world and all of its treasures and wonders. With this knowledge, the Giant settled down in Wattens/Tyrol, where he has watched over his Chambers of Wonder ever since.

The original principle of these Chambers of Wonder is based on the historical chamber of wonders in the castle of Ambras, which was a sixteenth-century attempt to assemble a universal collection of all knowledge known at the time. In the Chambers of Wonder at Swarovski Crystal Worlds, internationally and nationally recognized artists, designers, and architects have interpreted crystal in their own unique ways. They create concepts of space and experience from the sparkling material. 

Welcome to the magical world that unfolds whenever you step through the head of the Giant into Swarovski Crystal Worlds…